FoodPeel turns the back of any food package into a clear, honest answer: is this safe for me and my family? Here's exactly how.
Open FoodPeel, point your camera at the barcode on any grocery product, and let the app do the rest. No typing. No searching. No guessing which product you mean.
The moment you scan, FoodPeel pulls the complete ingredient list and cross-references every single item against our research database. Not just the scary-sounding ones — all of them.
No jargon. No science-speak. Each ingredient gets a clear color rating: green means safe, yellow means proceed with awareness, red means this ingredient has significant research concerns. You can try our ingredient lookup right now to see how ratings work.
The product also gets an overall score based on the full ingredient picture.
Tap any ingredient and get a plain-English explanation: what it is, what the research says, why it's flagged, and what products you could buy instead that don't contain it.
It started in the cereal aisle. A parent, label in hand, trying to figure out if Yellow 5 was actually a problem or just internet hysteria. Pulling out a phone to search. Wading through conflicting articles, industry-funded studies, and alarmist blogs. Twenty minutes later, still not sure.
That's not a knowledge problem. That's a tooling problem.
"More than 70% of the US food supply is ultra-processed. The average American unknowingly consumes about 3 to 5 pounds of food additives per year. Most of them can't pronounce — let alone evaluate — the ingredients on the labels they're reading."
The food industry spends billions on labels designed to look healthy. "Natural flavors." "Made with real fruit." "No high fructose corn syrup" (while using six other forms of sugar). Meanwhile, the actual ingredient list — the one that tells the real story — is printed in the smallest font legally allowed.
The real food movement is real. Millions of people want to eat better. They're reading labels. They're asking questions. They're pushing back. But they're doing it with tools designed 30 years ago: reading glasses and a lot of guesswork.
FoodPeel is the tool the real food movement deserves. Not a wellness influencer telling you to avoid 47 things. Not an industry-funded "safety guide." Just honest, current, research-backed information about exactly what's in the specific product you're holding right now — and a clear answer about what to do with that information.
We built this for the parent in the cereal aisle. The person with a food sensitivity who's tired of getting sick and not knowing why. The family trying to do better on a real budget. The curious person who just wants to know the truth.
It shouldn't take 20 minutes and a chemistry degree to know what's in your food. Now it won't.
There are calorie counters. There are diet trackers. There are nutrition apps. FoodPeel does one thing the others don't: tells you the truth about food safety, not just macros.
We don't accept advertising from food manufacturers. Our ratings are based on research, not relationships.
Every rating is sourced from published research, not intuition or trending wellness content. We cite our sources.
We flag EU-banned ingredients that are still legal in the US. You deserve to know what other countries already decided isn't safe.
No chemical names without explanation. No vague "may cause concerns." Just clear language about what something is and what the research shows.
Food research doesn't stand still. When new studies are published, our database gets updated. You always have the latest information.
Basic scans are always free. We built this to help people, not to put food safety behind a paywall.
Join thousands of families already signed up for FoodPeel early access. Be first when we launch — and get 3 months of Pro free.
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